The Korean Sori Culture Center is located in Songcheon-dong, Deokjin-gu, Jeonju, and contributes greatly to Korea's performance culture. In particular, the International Sori Festival is held every year.

Jeollabuk-do belongs to the 7th area out of the 10 themed tours in Korea. Korea's Top 10 Theme Tour is a project to intensively foster tourism content specialized in regional bases for balanced regional development, and Jeollabuk-do is currently actively hosting fam tours and seminars to revitalize the MICE industry. Jeollabuk-do is expected to establish itself as a new center of the MICE industry with specialized tourism contents and excellent intellectual resources.